How We Work

1. We start with the Foundation Audit

Before recommending more content, another campaign, or additional people, we look at what is already happening across the business and marketing.

We identify what is working, what is unclear, and what needs to happen next.

You receive:

  • Our findings and diagnosis
  • The gaps affecting progress
  • Clear priorities
  • Practical recommendations
  • The direction we recommend moving forward

2. We build the direction

From the Audit, we develop the strategy that will guide the work.

Depending on what the business needs, this may include:

  • Positioning and messaging
  • Marketing and campaign direction
  • Content and platform priorities
  • Team roles and responsibilities
  • Workflows and approvals
  • KPIs and next steps

The goal is to give everyone involved a clear direction before execution begins.

3. We lead the execution

Once the direction is clear, Setup Social Co. stays involved to make sure the work is carried out properly.

If you have an internal team

We lead and guide the people already doing the work.

We set the direction, align responsibilities, review the output, and help the team make better decisions with less back-and-forth.

If you need a team

We bring together and manage the people needed to carry out the strategy.

This may include account and project management, creative direction, content, social media, paid media, campaigns, influencer coordination, and other specialist support.

In both setups, Setup Social Co. remains responsible for the strategy, alignment, and overall direction of the work.